課程名稱 |
商業溝通 Business Communication |
開課學期 |
109-1 |
授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
授課教師 |
堯里昂 |
課號 |
GMBA5031 |
課程識別碼 |
749EU0240 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期五A,B,C(18:25~21:05) |
上課地點 |
管一402 |
備註 |
本課程以英語授課。 限GMBA班學位生 總人數上限:50人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091GMBA5031_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Excellent communication skills have become integral for career success and advancement and are increasingly valued by employers. In today’s increasingly online world, the number of communication channels between peers, management, clients and the public is also increasing. Communication scenarios may include written correspondence with clients, a communication campaign targeting a mass public audience, and critical business presentations aimed at co-workers and management. To meet the communication needs across such an ever-diversifying spectrum, this course further develops students’ abilities for proficient communication in the business setting. |
課程目標 |
This course is targeted at achieving the following objectives:
1.Analyzing situations and audiences to determine the most effective communication strategies and platforms.
2.Understanding the role of formal and informal communication networks in business communication processes.
3.Communicating effectively in interpersonal settings and overcoming intercultural barriers.
4.Demonstrating good written and oral communication and being able to use visuals to support positions.
5.Delivering effective speeches and presentations and being able to devise impromptu speeches when needed.
6.Using communication technologies to achieve communication goals effectively. |
課程要求 |
Class Contract
As the course instructor, I aim to help students develop their communication skills beyond the textbook. To facilitate an engaging learning environment, this class employs a range of activities that draw from the readings and real-life cases that help students understand the value and application of the assigned materials.
In return, students are expected to attend and actively engage with their classmates in discussions and other class activities and to enable this by preparing in advance and avoiding academic dishonesty (including plagiarism). Students who are unable to attend class should please contact the course instructor in advance to apply for a leave of absence. For group activities, students should also inform their group members. |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Textbook
Cardon, Peter. W. (2018). Business Communication: Developing Leaders for A Networked World, Third Edition. McGraw-Hill Higher Education. University of Southern California. (東華書局)
HBS Cases
1.Give Your Colleague the Rating He Deserves--or the One He Wants?; Anthony J. Mayo, Joshua D. Margolis, Amy Gallo https://hbsp.harvard.edu/product/R2001M-PDF-ENG?Ntt=&itemFindingMethod=Search
2.Taken Advantage Of; James R. Detert, Christina Black https://hbsp.harvard.edu/product/UV7900-PDF-ENG?Ntt=&itemFindingMethod=Search
3.Mountain Equipment Co-op: Engaging Stakeholders on Social Media; Michael Sider, Ken Mark https://hbsp.harvard.edu/product/W19134-PDF-ENG?Ntt=&itemFindingMethod=Search
4.Whom Should We Promote?; James R. Detert, Christina Black https://hbsp.harvard.edu/product/UV7923-PDF-ENG?Ntt=&itemFindingMethod=Search
Supplementary Materials
1.Communicating in Organizations in the Digital Age; June West, ZakharIvanisov https://hbsp.harvard.edu/product/UV6408-PDF-ENG?itemFindingMethod=Collections
2.Mastering the Media: Make It Your Story; HBS Press, Harvard Business School Press.https://hbsp.harvard.edu/product/6617BC-PDF-ENG?itemFindingMethod=Collections |
評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
Week 1 |
9/18 |
Introduction to Course Syllabus: Establishing Credibility (Ch1) |
Week 2 |
9/25 |
Interpersonal Communication and Emotional Intelligence (Ch2) |
Week 3 |
10/02 |
No class: Moon Festival |
Week 4 |
10/09 |
No class: National Day (Make-up for 10/10) |
Week 5 |
10/16 |
Team Communication and Difficult Conversations (Ch3) |
Week 6 |
10/23 |
Measuring Culture: https://sloanreview.mit.edu/projects/measuring-culture-in-leading-companies/ |
Week 7 |
10/30 |
Principles for Business Messages: Creating and Improving Effective Business Messages (Ch5&6) |
Week 8 |
11/06 |
Principles for Business Messages: Email and other Traditional Tools for Business Communications (Ch7) |
Week 9 |
11/13 |
Principles for Business Messages: Social Media for Business Communication (Ch8) |
Week 10 |
11/20 |
Routine Business Messages (Ch9) |
Week 11 |
11/27 |
Persuasive Messages (Ch10) |
Week 12 |
12/04 |
Bad-News Messages (Ch11) |
Week 13 |
12/11 |
Employment Communications (Ch16) |
Week 14 |
12/18 |
Research and Business Proposals and Planning for Business Reports (Ch12) |
Week 15 |
12/25 |
Completing Business Proposals and Business Reports (Ch13) |
Week 16 |
1/01 |
No class: National Founding Day |
Week 17 |
1/08 |
Planning & Delivering Presentations (Ch14&15) |
Week 18 |
1/15 |
Final Team Presentations |
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